Project Title: Community Health Center Branding Project
Project #: RIP-147-2019
Issued by: Multnomah County view agency website
Publish Date: 2/8/2019
Due Date: 2/27/2019

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Description

PRE-PROPOSAL CONFERENCE: There will be a pre-proposal conference for this sourcing event on February 15th at 9:00 am, at the Gladys McCoy Building, 1st floor in Conference Room 1B, located at 426 SW Stark St. Portland, Oregon 97204.  Please check in at the counter to gain access to the conference room. For remote access, there will be a Google Hangouts video presentation and a call in option available for this conference.  Please RSVP by February 13, 2019 to Yassamin Alayan at yassamin.alayan@multco.us to receive all the necessary information to participate remotely.   Attendance is: Optional  INTRODUCTION: The Multnomah County Community Health Center has been recognized by formal accreditation bodies and agencies as having exceptional health care services and top providers. The Health Center is accredited as a Patient-Centered Medical Home and has received the HRSA top quality award five years in a row. Many providers have been voted as a “top doctor” for Portland. However, the Health Center has struggled to communicate these strengths to both staff and the public.  Distrust and fear of government among vulnerable populations in our community continues to be a challenge, and past public perception has been that County clinics are free, low quality, and low customer service. Previous evaluations of the Health Center brand indicates that staff are highly engaged and invested in their role and connection to specific health center clinics or locations, but do not associate with a larger Health Center identity.  DELIVERABLES: PHASE I: BRAND IDENTIFICATION, VOICE, AND FUTURE STATE: Stakeholder identification: Identification of key stakeholder groups both internal (Senior Leadership Team, Community Health Center Staff, Health Department Communications, County Central Communications) and external (Patients, Community Partners, Community Health Council, County Commissioners). Research: Analysis and summaries of stakeholder beliefs, questions, perceptions, and desired future state of the Health Center brand (may be accomplished through focus groups, interviews, surveys, etc). There may be the possibility to partner with Health Department teams to complete some patient phone surveys. Any proposed partnership on Health Department surveys should be included in proposed project costs and plans. Market analysis: â—‹    Brand comparison of key competitors and peers, related to the current state of Multnomah County Community Health Center brand â—‹    Defined differentiators for Multnomah County Community Health Center Positioning statement: Defined future state brand, including describing the desired identity and perception of Multnomah County Community Health Center. PHASE II: BRAND EXPRESSION: Messaging: Audience specific messaging and brand concepts Visual identity: â—‹ Draft logos, brand visuals, and concept designs for consideration (minimum of three), pre-testing among stakeholders, and review with senior leadership  â—‹   Draft colors, typeface, templates, signage, and various web and social media assets  â—‹   Draft taglines (minimum of three for consideration), key messages  â—‹   Confirm alignment of current mission, vision, and values of the Community Health Center and Multnomah County with proposed future state brand. PHASE III: BRAND ROLL OUT:  Training and communication plans and support materials for internal and external stakeholder groups, including staff trainings about the brand. Final logo, brand visuals, and designs, formatted (in color and black & white) and ready for use in: Print materials Website and mobile device platforms Social media General “swag” Final design guidebook / branding guidelines, including use on: Physical health center locations Printed materials Website and virtual  TIMELINE/ROLES & RESPONSIBILITIES: Our aim is to complete Phases I-III by October 2019. The materials developed will then be rolled out on a patient-focused website in 2020.  For this contract, we are seeking to hire a communications consultant to complete Phases I-III. The branding package should consider the effective integration of these materials with the eventual launch of a new website in 2020.   In your response, describe your project approach and include a proposed timeline and cost for each Phase I-III. You may list actual dates (e.g. March 2019) or time ranges (e.g. 90-days from project kick-off). METHOD OF AWARD and TERM OF CONTRACT: Through this RIP process, the County is seeking to award one contract. The award, as determined by the County, will be made to the responsive and responsible Proposer with the highest score that the County determines is most advantageous to the County based on the evaluation process and evaluation factors described in this RIP. The County may reserve the right to ask clarifying questions after the solicitation process has closed.  ESTIMATED PURCHASES: The Health Department anticipates a $75,000 maximum budget.  ●     Initial work for Phases I-III expected to take 8 months  METHOD OF CONTRACTING: A Sample County Services Contract is provided in the Buyer Attachments. Carefully review the terms and conditions. Additional Contract terms related to this procurement are set out above in the section called Method of Award and Term of Contract.  CONTRACT NEGOTIATIONS: The County will initiate contract negotiations with the responsive and responsible Proposer with the highest scoring proposal.  Multnomah County may, at its option, elect to negotiate general contract terms and conditions, services, pricing, implementation schedules, and such other terms as the County determines are in the County’s best interest. If negotiations fail to result in a contract, the County reserves the right to terminate the negotiations and initiate contract negotiations with the next highest scoring responsive and responsible Proposer.  This process may continue until a contract agreement is reached. At the discretion of the County, the County may elect to request references during contract negotiations. The awarded supplier must provide the references in a timely manner.    INSURANCE REQUIREMENTS: The Sample Exhibit 2 Insurance Requirements in the Buyer Attachments are the County standards and at the time of contract negotiations these maybe modified, removed, or other types added depending on the services being provided. Make note of the County minimum limit requirements and of the Additional Insured endorsement requirements. JOINT PROPOSALS: The County will consider joint proposals from new and existing providers. Joint proposals may take the form of partnerships, general contractor/subcontractor arrangements or entities formed by new and existing providers. If any such arrangement is proposed, a draft written memorandum of understanding between the parties must be submitted with the Proposal in the Supplier Attachments in the sourcing event, labeled as Attachment A, Attachment B and so on, for each separate memorandum, setting forth the business and service delivery agreements between the parties

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